{"id":2316,"date":"2021-08-12T12:21:43","date_gmt":"2021-08-12T12:21:43","guid":{"rendered":"https:\/\/www.aspectratioai.com\/?page_id=2316"},"modified":"2022-07-12T10:07:58","modified_gmt":"2022-07-12T10:07:58","slug":"beauty-salon-sales-recommendation-engine","status":"publish","type":"page","link":"https:\/\/www.aspectratioai.com\/case-studies\/advanced-analytics\/beauty-salon-sales-recommendation-engine\/","title":{"rendered":"Targeted Campaign (Beauty Salon Sales Recommendation Engine) Case Study"},"content":{"rendered":"\t\t
Sharing an introductory offer for premium services with the entire customer base was expensive, and a more targeted approach was required.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Existing customers for premium services were analyzed to understand the services they most preferred.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Clustering analysis of entire customer base was undertaken.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Marketing efforts were targeted to clusters with the highest probability of engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t The response rate was measured and compared to that of a control group.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t A pharmaceutical giant needed to develop personas for potential patients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tThe<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Outcome<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
2X<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
The response rate was measured and compared against a control group<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business Intelligence<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Patient
Personas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t