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Advanced Analytics
Targeted
Campaign

Targeted campaign to sell premium services for a major beauty salon chain
How to sell premium services using business forecasting and advanced analytics from Aspect Ratio
How to sell premium services using business forecasting and advanced analytics from Aspect Ratio

The

Objective

Sharing an introductory offer for premium services with the entire customer base was expensive, and a more targeted approach was required.

How to target specific customers to sell premium services using business analytics and advanced forecasting tools Aspect Ratio
How to target specific customers to sell premium services using business analytics and advanced forecasting tools Aspect Ratio

Our

Approach

Targeted messaging campaign specific demographics Aspect Ratio

Existing customers for premium services were analyzed to understand the services they most preferred. 

Clustering analysis of entire customer base was undertaken.

Cluster analysis of customer base to identify customers that would be interested in premium services, how to upsell, Aspect Ratio
Target specific demographics to increase revenues and profitability, Aspect Ratio
Target specific demographics to increase revenues and profitability, Aspect Ratio

Marketing efforts were targeted to clusters with the highest probability of engagement.

The

Outcome

The response rate was measured and compared to that of a control group. 

2X

The response rate was measured and compared against a control group

Upsell premium packages and plans to customers using Aspect Ratio's business forecasting and advanced analytics tools
Upsell premium packages and plans to customers using Aspect Ratio's business forecasting and advanced analytics tools

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