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Patient Personas

Case study for accurate patient personas developed for a pharmaceutical giant, Aspect Ratio
Case study for accurate patient personas developed for a pharmaceutical giant, Aspect Ratio

The

Objective

A pharmaceutical giant needed to develop personas for potential patients.

Our

Approach

Patient data tracked and analyzed from numerous years

Data for over 800,000 patients was tracked over a period of 7 years

Parameters relevant to the therapy area identified

Key parameters relevant to the therapy area were identified

Cluster algorithm used to segment patients

A clustering algorithm was employed to segment the patients

Personas created from emergent segments

Emergent segments were further analyzed to create personas

The

Outcome

Sample patient persona of a male with stress and hypertension diagnosis, developed for a pharmaceutical giant by Aspect Ratio
Sample patient persona of a male with stress and hypertension diagnosis, developed for a pharmaceutical giant by Aspect Ratio
Sample patient persona of a women with Estrogen prescription, developed for a pharmaceutical giant by Aspect Ratio
Sample patient persona of a male with stress and hypertension diagnosis, developed for a pharmaceutical giant by Aspect Ratio
Sample patient persona of a male with stress and hypertension diagnosis, developed for a pharmaceutical giant by Aspect Ratio
Sample patient persona of a women with Estrogen prescription, developed for a pharmaceutical giant by Aspect Ratio

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