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Advanced Analytics
Increase Card Spending

Increase credit card spending across all wallets using Aspect Ratio's advanced data analytics and business forecasting solutions
Increase credit card spending across all wallets using Aspect Ratio's advanced data analytics and business forecasting solutions
Disadvantages of traditional means of increasing credit card spending
Disadvantages of traditional means of increasing credit card spending

The

Objective

Traditional ways of incentivizing customers to spend more on credit cards were straining marketing budgets.

Our

Approach

Customized offers for micro focus customer base on Recency, Frequency and Monetary value.

R

Recency

F

Frequency

M

Monetary

Higher monthly billing through reward points

R

F

RFm
Reward higher monthly billing.

R

M

RfM
Reward higher number of transactions per month.

F

M

rFM Offers for regaining lost customers.

The

Outcome

The client noticed a considerable increase in shares of wallets across all categories. 

Aspect Ratio's Advanced Analytics earned a major bank corporation millions
Aspect Ratio's Advanced Analytics earned a major bank corporation millions

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Campaign

A beauty salon chain wanted to better target their sales outreach for premium services

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Requirement?

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